View live site

Routable aimed to rebrand to better align its visual identity with its mission of simplifying payment processes for businesses, as the existing branding wasn’t effectively communicating its innovative solutions. The new visual identity was developed after understanding target personas and business objectives, guided by three pillars: Efficiency, Innovation, and Community. The design focused on efficiency and clarity, with smooth textures symbolizing simplicity in payment processes, creating a unified experience across platforms. This campaign encapsulated Routable's mission, focusing on ease and efficiency, featuring strong visuals and engaging typography. The new identity was integrated into various materials such as brochures, presentations, and digital ads, with a colour-coded system for clarity on offerings. The rebranding modernized Routable's visual identity, established a strong communication foundation, and positioned the company as a leader in simplifying payment solutions, enhancing user engagement and market presence.